Red’s True Barbecue is taking a novel approach to launching its Liverpool site, by giving a local charity a festive fundraising boost.
The company, which is set to open in the city’s Hanover Street alongside Wahaca, has hidden £1,000 worth of its gift vouchers – disguised as cardboard hands – across the city centre and on its opening day, Friday 27 November, will reveal the locations on a specially devised online map.
The brand is appealing to the Christmas spirit of those lucky enough to find the bounty to ‘pay the generosity forward’ to local homeless charity, Whitechapel Centre. It has promised that for every pound donated Red’s will match the public’s fundraising efforts.
James Douglas, co-founder, said: “This is a win/win for the good people of Liverpool and this amazing local charity – the finder gets to enjoy authentic smoked meat on us, and the charity earns further awareness and much-needed funds. There are more than 60 locations across the city centre, and each ‘Hand of Red’ holds either £10, £20 or £30 off the bill. All we ASK is that people remember to #RedsPayItForward to Whitechapel Centre when they bring their voucher in. Together, through the medium of meat, we’ll spread festive cheer to this deserving charity!”
