Pizza Hut has teamed up with Microsoft to launch a new app in the US that will allow users to order from the chain’s menu directly through their Xbox 360.
The Pizza Hut for Xbox app makes the chain’s entire menu accessible to users, who can then build their own customized pizzas and place orders via Kinect motion controls, voice commands or the controller.
Users can link their Xbox and PizzaHut.com accounts and save their order settings to streamline future purchases, as well as view and take advantage of deals at local stores.
The app will let users order from the chain’s full menu, including pizza, pasta, breadsticks and wings, and will feature Facebook integration. After submitting an order, users can share their choice with friends via Facebook.
Kurt Kane, chief marketing officer for Pizza Hut, said: “Gaming is probably mislabelled as only a young adult male’s domain. You have that, but it’s got a very broad platform. You have adults very active, men and women, there’s a very broad footprint around gaming.”
