Yum! Brands has unveiled the first store under a new fast-casual format for Pizza Hut Delivery.

The Luton site, which features an open-plan kitchen, sees the Delivery side of the business offer seating for the first time, as part of a trial agreed with the separately-owned Pizza Hut Restaurants business.

The business has ambitions to refurbish the entire delivery estate of over 400 stores under this new design concept, with the first ten stores set to be revamped throughout this year. With an initial investment of nearly £1m, a further eight new stores will open under this concept in 2018. These stores will each feature a £70,000 investment and will open in central locations across the UK that benefit from areas of high footfall.

Neil Manhas, general manager, UK said: “I am delighted to announce the opening of our first fast casual delivery store in the UK in Luton. Our Delivery business has bold plans to enhance our customer experience, by making it easier and faster to enjoy a better pizza and this new store design will play an important role in helping us to deliver on this ambition. With a vibrant, modern and fun design, we’re putting our customers at the heart of the experience, offering them the chance to collect, eat in or enjoy our ‘five minute’ Express lunch, as well as offering the delivery options that we’re known for.

“Over the coming months and years we will roll out this design and concept across new stores and our existing portfolio and it will form a key part of our expansion plans in the UK.”