Pho, the Vietnamese restaurant group run by Stephen and Juliette Wall, has opened its first site in Birmingham, in the city’s new £150m shopping centre, Grand Central at Birmingham New Street Station.
This is the 16th restaurant from the group, and the fourth outside London, following a successful opening in Manchester’s Corn Exchange in August.
The new restaurant seats more than 90 diners and offers the brand’s first ever ‘grab and go’ fridge to expedite a Pho To Go offering.
Stephen Wall said: “Birmingham has always been right at the top of our list of cities to open Pho in as we grow out of London – it’s got a huge, diverse, young population – and we’re hoping that our food will appeal. The opportunity at Grand Central came along at exactly the right time and it is a fantastic new development in the heart of the city. So we’re fortunate that it was an obvious decision to make. If things go well it’s likely that we’ll look at a further site in the Birmingham at some point.”