Peter Martin: Impact of weather on consumer behaviour the “one thing that hasn’t changed”

British weather, in all its unreliability, is the single most unchanging factor in its impact on consumer behaviour, MCA’s The Conversation has heard. Speaking at the event, MCA contributing editor Peter Martin told attendees that in his ten years of operating the Coffer Peach Business Tracker – a sector sales tracker produced by CGA in association with The Coffer Group and RSM – “the weather is the one thing that hasn’t changed over the years.”