Patisserie Valerie, the Risk Capital Partners-backed chain, has made its first move into the gift card market.
The group, which is led by Paul May, has rolled out the offer in conjunction with Givex and has seen an immediate increase in sales.
Jon Hassall, director of operations for Patisserie Valerie, said: “Being able to offer gift cards for our customers to purchase is something we’ve wanted to do for a long time, but we weren’t ready to purchase an entirely new POS system. Since Givex was able to implement our new gift card system, sales have increased and staff and customers are happy.”
