Miami Burger turns supplier after restaurant closure

Vegan health-oriented concept Miami Burger has reworked its business model to focus on foodservice supply, after closing its Reading restaurant.

Founder Tom Bursnall closed Miami Burger’s debut restaurant in Reading’s The Oracle after six months of trading, after being unable to sustain it.

The company has now partnered with supplier Leathams to launch its plant-based, low fat burgers into national foodservice.

Bursnall also plans to partner with Uber Eats to sell the burgers by delivery, and also franchise new restaurants. 

Miami Burger already supplies its product in a number of restaurants in London, and is in discussions with D&D London and Patty & Bun, while it is currently sold exclusively with Morrisons in retail.

The tie up with Leathams gives the company a more nationwide foodservice presence.

Bursnall said: “Our (Miami Burger) ambition now is to let restaurants, hotels, pubs and health/education authorities know their plant-based option no longer needs to be a choice between disappointing the Portobello mushroom burger or a high fat, coconut-oil laden, expensive fake meat burger.

“By partnering with Leathams, who have extensive experience in the eating out division, means that Miami Burger have a greater opportunity in reaching demand in restaurants and pub groups across the UK.”

The range is now available through Leathams and will be formally launched at the GLEE Trade show held in Birmingham next week.