McDonald’s has extended its McDelivery service to nearly 700 restaurants – up from around 450 this summer – through its partnership with UberEats.
The fast food chain, which has just achieved 50 consecutive quarters of sales and guest count growth in the third quarter ended 30 September 2018, first began trialling the delivery service in June, and it has quickly been extended to around half its total stores in the UK & Ireland.
Paul Pomroy, chief executive, McDonald’s UK & Ireland, said that technology was also presenting the business with new opportunities. It launched a new version of its app last week – My McDonald’s App.
“This now uses the latest geo-fencing technology, enabling customers to place an order and pay for a meal anywhere, for collection at the counter, straight to table or even at the Drive-Thru,” explained Pomroy.
The business is nearing the completion of its Experience of the Future roll out, a £650m investment, which has seen an overhaul of internal processes, design and technology, from the front to the back doors, at every one of its shops.
It has encompassed everything from the refurbishment of the dining areas, the installation of self-order touch screens and mobile phone charging points, to changing the structure and workflow of its kitchens. It has even installed twin-lane drive-thrus as part of the programme, in response to customer demand for convenience.
However, Pomroy said “investing in technology cannot come at the expense of a great experience”, which is why it continues to invest its people and increase its workforce. “We know that our customers have an even better experience when our technology is complemented by hospitality from our people,” he added.
The past quarter has also seen McDonald’s start the roll out of paper straws across its estate.
Added Pomroy: “We have enjoyed strong Q3 performance and I’m proud that, together with our franchisees, we can report reaching the significant milestone of 50 consecutive quarters of sales and guest count growth.
“In the current climate it might be easy to get distracted by external factors and the unknown, but we remain focused on what we are able to control - investing in, listening to and doing right by our customers and our people.”
Within McDonald’s global business, total revenues reached $5.37bn for the third quarter – down 7% excluding currency translation, due to the impact of its strategic refinancing initiative, while operating income stood at $2.4bn – down 21%.
Global comparable sales increased by 4.2% during the third quarter, with the UK, Australia and France driving growth within its International Lead segment of 5.4% in comparable sales.
Steve Easterbrook, president and chief executive officer, McDonald’s: “In addition to achieving 13 consecutive quarters of positive global comparable sales, we have made substantial progress modernising restaurants around the world, enhancing hospitality and elevating the experience for the millions of customers we serve every day. We remain confident that our strategy will drive long-term, profitable growth.”