Home delivery now accounts for 10% of sales in the 270 UK McDonald’s stores trialling it.
The group, which reported its 46th consecutive quarter of sales and guest count growth yesterday, is also seeing success from click & collect technology, which is currently live in 900 stores.
Paul Pomroy, UK chief executive of McDonald’s, said the Experience the Future programme had “revolutionised” McDonald’s customer and people experience and said the Signature Collection was now available in 900 restaurants.
While McDonald’s does not breakdown trading for the UK, Pomroy said July and August had both been record months.
He was speaking following the publication of a trading update for McDonald’s third quarter which showed like-for-like sales up 6% globally.
Pomroy said: “Together with our franchisees, we have continued to listen and invest in what matters most to our customers and our people. The changes we are making have helped us to achieve our 46th consecutive quarter of sales and guest count growth in the UK, with July and August both record months. This is all the more pleasing against an increasingly competitive market and thanks to our focus on providing great-tasting food, value for money and a fantastic restaurant experience.
“Our multi-million pound restaurant transformation programme, Experience of the Future, continues with over three quarters of our UK estate now converted. Experience of the Future has revolutionised our customer and people experience – from table service through to menu innovation as a result of our new kitchens such as the Signature Collection - our gourmet burgers now available in over 900 restaurants.
“Ultimate Convenience remains fundamental to our customers who want to be served in a way that suits them, when it suits them and where it suits them – our drive-thrus and 24hour opening play a significant role and were recently complemented by the addition of delivery and click and collect. In June we began trials of McDelivery and are pleased to report strong initial results. McDelivery is available in just over 270 restaurants nationwide and already accounts for an impressive 10 per cent of sales in those stores. Our self-order app, where customers can order on their mobile device, then click and collect from the counter, is also proving popular and is live in over 900 restaurants. Continued investment in convenience will be key to our success going forward.
“From kitchen to counter to front of house, our success would not be possible without the hard work of our people, so we will keep working hard to do right by them. As part of this by the end of the year, all of our 115,000 people will have been offered the choice between a flexible contract and a fixed contract offering minimum guaranteed hours. If we listen to our people, stay close to our customers, and give them more of what they want, they will continue to reward us for the approach we are taking.”
