The team behind Hammersmith-based Persian restaurant Mahdi, has launched its brand-new concept, Beluga, in Notting Hill Gate.

CDG Leisure has secured a 2,392 sq ft unit for Notting Hill Persia Ltd at 147-149 Notting Hill Gate.

Beluga will include a VIP bar and two private rooms set over two floors. Signature dishes including mixed grills, caviar and an exclusive cocktail bar.

Emma Cousins, of CDG Leisure, who brokered the deal, said: “The leafy surrounds of Holland Park, Notting Hill and Kensington, are the ideal location for this lavish concept by Notting Hill Persia Ltd. Beluga is sure to make a wonderful addition to an area rich with residents and tourists alike.”

Arman Rahiminejad Tafreshi, of Notting Hill Persia, said: “Our new concept will be completely different to our traditional Persian restaurant, Mahdi. It will be larger, with high-end private dining rooms and a top interior which only felt right to be in an affluent spot like this. We will be serving cocktails for the first time and our new menu will embody the Art of Plating.

“Working with Emma has been amazing, she is a master of the ‘Art of The Deal’ who played a major role in negotiating between eight tough sharks and finally pulled it off. We look forward to doing more deals with her and CDG Leisure.”