Loungers has secured a fourth location for its new roadside dining concept Brightside, at a purpose-built site in Rutland.

The nationwide operator of all day café-bars and restaurants has signed a lease for the biggest unit at Godwin Developments’ Ram Jam Services roadside retail development.

Fronting the busy northbound section of the A1 in Rutland, the 4,500 sq ft unit will be the first purpose-built Brightside restaurant and is estimated it will serve around 41,500 vehicles passing the site daily as well as residents of the local area.

Ram Jam Services is positioned alongside the main arterial route from Peterborough to Grantham, next to an established petrol station and a new bakery.

Alex Reilley, founder chairman of Loungers, said: “We believe that Brightside will really shake up what has become an uninspiring sector and that there is potential to roll out Brightside across the UK in the coming years.”

Claudine Tracey, associate director, commercial development at Godwin Developments, added: “We are delighted to have secured Loungers’ new Brightside brand for our Ram Jam Services development.

“The site has historically been a thriving roadside destination and we are really pleased to be breathing new life into it, bringing amenities and consumer choice, attracting passing motorists as well as those who are travelling to and live in the local area.”

Speaking to MCA earlier this month, about the launch of Brightside, Reilley said Loungers was looking to offer something “distinctly different” from the competition, including more traditional service station offerings, and that Brightside will be all about taking time out to sit down and have a proper meal, in nice surroundings, and enjoying great hospitality.