Leon, healthy fast food chain led by Henry Dimbleby and John Vincent, has kicked off the launch of its brand new customer bond with a £1,000 customer giveaway.
One lucky customer was picked at random yesterday at Leon’s branch on the Strand and was served up a tray of £eon Pounds, worth £1,000 to spend in the restaurant.
This giveaway was part of the launch of the 13-strong Leon’s bond scheme, which will support the expansion of the chain and help to set up the not-for-profit Leon foundation, dedicated to making it easy for everyone to eat good, healthy food.
Under the scheme, customers can enjoy a gross return of 10% for £1,500 rising to 15% for an investment of £5,000 and repayment after three years.
In return for investing, customers are paid interest in the form of £eon Pounds. A £eon1k give-away will take place every Thursday at a random Leon restaurant until applications for the bond close at 5pm on 31 July 2012.
Dimbleby said: “As trust in the banks dives to ever deeper levels, the age of people power is upon us, where consumers trust their favourite brands above the banks. We love the idea of businesses and customers interacting for both to benefit. Leon can grow and our regulars receive returns that would normally go to a bank.”
Vincent said: “Savers can't get the rates. Banks aren't lending to businesses. And this is despite the government giving them money to do so. So let's cut out the middle man.”
Each quarter investors can win anything from personalised Leon pyjamas to a cooking holiday in Marrakech or dinner cooked by the Leon co-founders.
The Leon foundation’s first initiative will be to set up an annual summer cookery school on the River Dart, Devon, for children with renal illness, who require a very specific diet.
