La Tasca is to ramp up the launch a number of unbranded, standalone bars across its estate to broaden its offer as its looks to grow further market share.
The Spanish tapas bar and restaurant chain has launched a six-figure investment, that will see more than half of its restaurants benefit from refurbishments as well as a number of innovative stand-alone bars introduced to high streets up and down the country.
La Tasca’s newest venture will see a just over half of its UK based restaurants given significant interior makeovers.
The project, which is being headed up by group operations director James Picton, will also see La Tasca venture into new waters, by launching a string of stand-alone bars which will range from high end cava bars; to chupitos bars; and what it claims is the UK’s first sangria bar - the Bar de Sangria in Leeds.
The company said the aim is to appeal to key demographics of the particular locations and “innovate the casual dining market with new concepts and new ways of servicing fickle diners”.
Group operations director James PIcton said: “We are continuing to innovate the La Tasca brand with a view to challenge a lot of misconceptions that people have about the brand. It’s not what it was three years ago. We are taking La Tasca in an exciting new direction and our stand alone bars are just part of the strategy! Early indications show this is the right move for the brand, which has seen a significant increase in bar sales year on year.”