I love Kentucky Fried Chicken. KFC is one of the tastiest things in the world. But it’s tasteless to deploy the coronavirus as a marketing stunt. There is no reason the coronavirus should have caused it to drop its famous finger lickin’ good catchphrase, but it knew it would spark debate and get people talking about KFC, and in that respect it’s a marketing job as juicy as a delicious drumstick. But it’s an ill-judged move for KFC to exploit the coronavirus to get people eating more fried chicken.
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