Jollibee, the Philippines fast food group, which was last year linked with a takeover of Pret, is to make its UK debut with its eponymous brand, MCA has learnt.
The company, which operates over 1,000 restaurants under the Jollibee brand, is understood to have secured the Wagamama in Earl’s Court for its first site in the UK.
Ernesto Tanmantiong, president of the Philippines fast food group, said last year that the company planned to be one of the world’s five biggest operators by 2025.
Earlier this year the company, acquired a majority stake in Smashburger. It already owned 40% of the US company and paid $100m for a further 45%.
Smashburger, founded in 2007, has 360 owned and franchised restaurants in 38 states and nine countries. This includes seven restaurants in the UK, as well as a Deliveroo Editions site in Leeds.
Jollibee has 2,875 restaurants in the Philippines, including 1,062 units of the Jollibee brand, as well as the concepts Chowking, Greenwich, Red Ribbon and Mang Inasal. It is also a franchisee of Burger Kings, and operates c925 restaurants overseas.
Jollibee’s current market value is $5.2bn.