When George Osborne was pictured tucking into a £6.75 Byron Burger as he prepared for a spending review in 2013, the then-Chancellor was met with ridicule online.

Yet he certainly wasn’t the only one chowing down on a posh burger: much of Britain was back then.

During the early 2010s, upmarket burger chains could do no wrong and were expanding like wildfire. New brands such as Honest Burger sprung from nowhere to become upstart chains, while US outlets Five Guys and Shake Shack decided to plant their flags on British soil.

At its peak, Byron was generating £90m in sales from 70 sites across the UK.

The picture is very different now. Byron has collapsed and been sold not once but twice since the onset of the pandemic as costs surged and demand plummeted. Just 12 of its restaurants remain.

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