Hawksmoor has announced it will open the flagship restaurant in the World Trade Center at the end of 2017.
The premium steakhouse brand was approached to anchor the Richard Rogers-designed Tower 3 with a 14,000sq ft outlet - its biggest restaurant to date.
Co-founder Will Beckett said: “We’ve been travelling to New York for over 10 years, finding inspiration on how to run our company and our restaurants, so the idea of being invited to open a restaurant in such an iconic location in the city is genuinely thrilling and humbling.
“It is also the biggest challenge we’ve ever had, but we hope that if we can bring our passion for sourcing, standards, ethics and hospitality to the restaurant we can become a long-lasting part of New York’s amazing restaurant scene.”
Co-founder Huw Gott said: “While this is obviously a big deal for us and our company, I hope it’s also a small recognition of how exciting the London restaurant industry is. I think the two cities are now on a par in terms of quality, variety and excitement, and I can’t wait to start work on trying to create a great restaurant there, although we’ll never lose sight of the fact that our London and Manchester restaurants are always our main focus.”
The pair said they would seek out the best American farms to source its beef and other ingredients. The New York restaurant menu will feature many of the brand’s trademark elements, including ’dictionary thick’ beef, such as T-bone and bone-in Prime Rib, and signature English dishes such as Potted Beef & Bacon with Yorkshires, Beef Dripping Chips and Clams & Braised Trotters.
The new World Trade Center is a 16-acre mixed-used environment composed of five office tower, the 8-acre Memorial Plaza and over half a million square feet of shopping and dining.
Davis Coffer Lyons acted on the deal.
