The Sargeant Partnership, which operates the Handmade Burger Co, Urban Pie and Chilacas brands, has appointed former SSP employee Mike Lewis as its first head of marketing.
Lewis joins the group, which is led by Chris Sergeant, after seven years with SSP, including two as brand manager across the travel concessions operator Freeflow restaurants and Soho Coffee Co UK brand.
While at SSP, Lewis was responsible for creating and delivering the brand plan to drive sales in 14 Freeflow restaurants and seven Soho Coffee Co units across 14 UK airport locations.
The Sargeant Partnership currently operates 16 sites under its Handmade Burger Co brand, two Urban Pies sites and one Chilacas unit in Birmingham’s Brindleyplace.
The 16-strong Handmade Burger Co recently opened at Trinity Leeds and is understood to be seeking a London unit to launch a new flagship restaurant.
The company has also secured further units in the Gate in Newcastle; Manchester’s Deansgate; the London Designer Outlet, Wembley; and at the Central Village complex in Liverpool, for future openings.
