Giraffe, the Risk Capital Partners-backed restaurant chain, has launched a new café format aimed at revitalising its neighbourhood restaurants, with the first site to be refreshed under the concept set to open this month in Hampstead. The 43-strong chain, which also operates five airport franchise sites, said the new format had been designed to appeal to a more cosmopolitan, adult all-day market, and is the second brand extension the group has launched this year, following the debut of its Bar & Grill format in Soho. The new café template is described by the company as a “complete departure from the classic Giraffe restaurant” and has been designed by founder Russel Joffe in collaboration with Claire Nelson of Nelson Design. The new look dispenses with the group’s trademark orange and graphic-led art and replace it with is a colour palette of yellows and copper, “introducing timber, natural and raw materials which results in an urban and sophisticated feel”. A second restaurant in Wimbledon will incorporate the new look in August. Joffe said: “Giraffe Café has been designed to reflect the original inspiration behind our first Giraffe restaurant in 1998. By returning to our roots and redefining the all-important neighbourhood feel, we believe we have reinvigorated the brand whilst continuing to provide our customers with the same great value and warm welcome they have known and loved over the years.” The all-day Giraffe Café menu, available from 7.30am, will be tailored to the local market and will feature breakfast dishes unique to Giraffe Café including stacked strawberry and banana pancakes with maple syrup and a brekkie burrito with scrambled free-range eggs, chorizo, jalapenos chillies and avacado. The Giraffe Café Feel Good Evening menu, available daily from 5pm, features a starter and a main course for £9.95. The launch of the new concept gives the group three formats from which to choose for future rollout opportunities. The chain is set to open further sites in Sheffield Meadowhall; Westfield Stratford and Chelmsford before the end of the year. M&C Report understands that all three will feature the group’s original restaurant design.