Jayne Baker, former retail director at Mitchells & Butlers, is launching a new restaurant, bar and bakery concept, Wright & Bell, with backing from Imbiba, M&C understands.

The first opening for the brand will be at South Place, near Moorgate, with two further sites in London identified and others already being sought.

The inaugural outlet will combine a 175 cover casual dining and bar operation, a 228 cover restaurant with private dining rooms and a 44 cover bespoke artisan bakery and coffee shop selling a signature range of breads and pastries.

Baker said: “The idea is that upstairs is not just a pre-dining bar – it’s a great pub offer with an element of casual dining then downstairs is a more formal food offer. It will offer elements that allow us to make the most of every day part.”

Wright & Bell will take control of their first site after Christmas and Baker said they would then work quickly to bring the next two sites on line –with a property in the City and another in the West End lined up. She said she was also looking at other sites in London and long term would not rule out expansion beyond the capital.

She said it was likely each site would operate under a separate name within the family of Wright & Bell.

The company has already employed a finance director and is seeking an operations director and executive chef.

The Russell Sage Studio, whose clients include Jason Atherton, Gordon Ramsay, D&D Quaglino’s and more recently Dishoom, has been appointed to create the design for the first site, which is part of the £60m refurbishment of River Plate House themed on the Great Fire of London using blackened steel, marble, and leather finishes.