Chef Gizzi Erskine and nutritionist Rosemary Ferguson are set to launch healthy vegetarian burger restaurant Pure Filth early next year following a pop-up at Tate Modern in London later this month.
According to MCA’s sister title BigHospitality, the duo say they have found a location in the capital - yet to be revealed - for the first bricks and mortar site of their new food concept. The pair are also close to lining up two more London locations, but are yet to sign on them.
Pure Filth is described as offering ‘healthy food to hedonists’ and was devised to tackle the issues of unsustainable global meat consumption, says chef and TV presenter Erskine.
“We wanted to come up with something vegetarian and nutritious that feels as opulent as having a beef burger. It is ‘dirty’ as a concept but the food is actually good for you.
“We are not saying the burgers aren’t fatty because they come with cheese but they have lots of micronutrients and have been cleverly built,” adds Erskine, who says they were more than a year in development.
“We didn’t want to go down the route of the Impossible burger, which uses meat substitutes, but instead wanted to come up with something more nutritious.”
The brand makes its first public outing later this month with a pop-up at London’s Tate Modern over three weekends (25-26 November; 2-3 December; and 9-10 December) where it will serve food from breakfast through to dinner.