Delicatessen Cure + Cut has opened its 800 sq ft site at 36 Monmouth Street, Seven Dials

Specialising in home-cured pastrami, freshly made sandwiches and seasonal salads, Cure + Cut was founded by restaurateur Jerome Armit and chef Rufus Wickham

The pair said: “We are delighted with our new site at the heart of Seven Dials. It is such a beautiful area within central London. The, high footfall from tourists, local residents and shoppers throughout the day has provided us with the perfect location for our debut. The Seven Dials Spotlight event was also a massive success for us and a great opportunity to introduce the brand to countless new people.”

“Seven Dials was our dream location before opening and we have already experienced a high level of interest and strong sales since our soft launch – long may it continue.”