An incubator site for new restaurant concepts is being launched by the Crown Estate on the former Magpie site in Mayfair.

Smokestak’s David Carter and Petersham Nurseries’ Chris Leach will be the first tenants, launching a four-month residency at 10 Heddon Street.

They will focus on hand-made pastas and in-house butchery and charcuterie, with an Italian-inspired selection of small plates.

The residency is part of a new initiative created by The Crown Estate in partnership with Montana Fogg, which allows talent in the restaurant industry to test new concepts and creative ideas for a short period of time in a West End space.

Katerina Mercury, senior asset manager of Central London at The Crown Estate, said: “In taking a more agile approach to the 10 Heddon Street unit, we now have the ability to invite more creative partners on a short-term basis to add fresh exciting ideas to London’s dining scene.”

The restaurant will open on Thursday 18 July.