Creams Café has announced record festive trading, with like-for-like in-café sales up 5.8% in December 2023 compared to the same period in 2022.
The 100-strong dessert café chain also experienced a 2.5% uplift through delivery sales.
The growth follows the October launch of a range of hot desserts in what the brand claims is a first for the UK dessert restaurant sector.
Four new hot puddings met consumer demand for warming desserts throughout the colder months. The reimagined classics were based on food trends towards nostalgia, with top sellers including the banoffee hot pocket, sticky toffee hot skillet, and spiced winter berry waffle.
The brand has further menu innovation and store expansion planned for the coming months, with the aim of “ensuring Creams stays firmly cemented as the leading go-to dessert destination in the UK.”
CEO Everett Fieldgate commented: “We continue to lead the way in the dessert restaurant market with our on-going commitment to innovation. Whilst many consider dessert restaurants a summer destination, we’re changing perceptions, and this is reflected in these strong results! I’m incredibly proud of the entire Creams family and our franchisees for delivering not only exceptional trading but a fantastic experience for all our guests. With lots of new products in the pipeline, 2024 is going to be an exciting year for the brand.”
In December 2023, Fieldgate told MCA that Creams has ambitions to grow nationally as well as abroad, and is in the process of identifying further strategic partnerships, with conversations underway with potential franchisees in Asia and the GCC.
Last year, Creams signed a national franchise agreement with Tesco, after confirming the first kiosk sites to open under a new partnership with Park Garage Group.
