Casual Dining Group, the operator of Bella Italia, Café Rouge, Las Iguanas, Belgo and La Tasca, has announced a new three-year restaurant partnership deal with Cineworld, which will offer the UK’s leading cinema chain’s Unlimited cardholders a 25% discount on food and drink across the restaurant company’s brands.
As of today, a 25% discount can be redeemed at any of the participating restaurants across the UK, seven days a week.
Previously, Cineworld Unlimited cardholders were entitled to 25% off food at three restaurants: Frankie & Benny’s, Chiquitos and Pizza Hut. Unlimited cardholders will still be able to apply their discount at these participating restaurants until 15 August 2018.
Cineworld said that the new offering would enhance the dining experience for all Unlimited customers who will now be able to try a variety of menus from “some of UK’s leading restaurants at great value for money”.
In addition to the 25% off food and drink discount, the restaurant partners will also deliver exclusive monthly offers, which can be redeemed in conjunction with the 25% off discount. Seasonal discounts might include; complimentary meals for kids and drink and dessert exclusives with a cinematic twist.
Alongside the national partner discount, Unlimited cardholders can also take advantage of local deals with restaurants in proximity to Cineworld locations across the UK and Ireland. These deals are listed by cinema region on the Cineworld website.
Casey Cohen, head of marketing at Cineworld, said: “We are committed to offering our Unlimited cardholders more than just the best cinema experience. Our new collaboration with Casual Dining Group not only offers greater variety and more choice in restaurant options, but also delivers great value for money for our Unlimited customers.”
Célia Pronto, chief customer officer at CDG, said: “We are delighted to be the official restaurant partner for Cineworld in the UK. We are confident this partnership will be a success for all parties involved and look forward to welcoming Unlimited customers to our restaurants across the UK.”
The news comes as Cineworld reported on trading for the period from 1 January to 13 May, showing retail showing retail sales up 8.3% in the UK & Ireland. Box office sales grew 9.2% during the period.