Leading food and drink companies, including McDonald’s and Coca-Cola, have signed a pan-European agreement to promote only nutritious products on their websites. It is the first time companies have agreed that content on their own websites should be governed by the same restrictions as those for online display and PPC advertisements, as well as those in print and on TV. Nineteen companies have signed the commitment, which only applies to the 27 countries of the European Union. Stephan Loerke, managing director of the World Federation of Advertisers, which put the agreement together, said the move aimed to “help foster an environment which supports, rather than undermines, healthy lifestyles”.