Burger King, the global fast food chain, has launched a new store concept in Singapore called Garden Grill, in a further attempt to appeal to families and teens alike. Launched in Singapore, the new concept has a more upscale look and feel and features big sofas, framed posters, softer colours and lots of foliage. The chain is set to launch the new concept in Japan early next year before looking to open a Garden Grill in the US. Earlier this year, the c.12,250-strong chain announced it was retiring its “The King” mascot, as it stepped up its attempts to appeal to a broader customer base and to turnaround a downturn in sales. It is also understood to be testing a variety of new menu offerings in the US, including smoothies, speciality coffees and salads in the US. Last month, rival McDonald’s unveiled a new design store concept in France, which it said was aimed at re-establishing the group as a family restaurant.