To celebrate the launch of ASK Italian’s new kids menu this week, the group is launching a new social media campaign, centered around the brands kids ethos of #ServingUpSmiles.

Launching on ASK Italian’s social media channels today, the #ServingUpSmiles campaign revolves around a short film of kids sampling different foods – from tastes they love such as chocolate and strawberries, to more ‘mature’ flavours like olives and luganica sausage.

The film has been created to show that ASK Italian know exactly what children like to eat and can be viewed in its entirety at , where the full kids menu can also be explored.

For the summer holidays, ASK has launched the new menu with a special summer edition - complete with pop-out finger puppet characters Luca and Lucia (and a puppet template for kids to draw themselves), and a nationwide colouring competition, where budding artists can show off their best colouring skills to be in with a chance of winning a £50 family meal voucher.

ASK Italian marketing director Corinne Prior, said: “Whether it be the food, design or atmosphere in our restaurants, we always take inspiration from Italy. The Italians are passionate about family dining and sharing meals and this has inspired our new kids menu, where we strive to serve dishes they will love to eat whilst also keeping them entertained. Testing out our new menu on the toughest critics out there (a group of our younger customers), we’re confident we’ll be serving up smiles across the country this summer!”