Absurd Bird, the Splendid Restaurants-backed, chicken-led format, is to continue to its roll out with an opening in Newcastle.

The four-strong group, which is the sister concept of Jack & Alice, has lined up an opening in the Grey’s Quarter area of intu’s Eldon Square scheme.

Splendid Restaurants, the group led by ex-Mitchells & Butlers director Mark Hall, is planning a three-pronged expansion in the UK, through its Absurd Bird, Jack & Alice and Cha Chaan Teng formats

Last year, the company hired Sarah Fox, formerly operations manager at DF Mexico to oversee the launch and development of its premium casual Chinese concept Cha Chaan Teng; whilst Norbert Swierad, an ex-general manager at M&B is overseeing the expansion of Absurd Bird.

Former M&B retail business manager Jake Attridge has been overseeing the three-strong Jack & Alice since May 2015

Absurd Bird currently operates two sites in London plus restaurants in Exeter and Bath.