Bel Air, the fledgling LA-inspired healthy eating concept, is planning a further site in the City, MCA understands.
The concept, which is the brainchild of Andrew Bredon and launched in Shoreditch in 2015, recently secured its second site at Bird & Bird’s office in New Fetter Lane in the City.
MCA understands that the company is also in talks to open a unit in the Leadenhall Building.
Last year, the concept was in investment talks with venture capitalist firm Pembroke, which currently has stakes in Five Guys, Chilango, Sourced Market and La Bottega, the London-based chain of upmarket Italian delicatessens.
Bredon, who has a background in internet startup businesses, opened the first grab and go Bel Air site in Shoreditch in March 2015 offering light, healthy dishes made with all natural ingredients and fresh produce, focusing also on being low in salt, low carb and free of refined sugar.
He told MCA at the time that he was launching the restaurant now in response to growing interest in health and well-being: “People are much more conscious of what they put in their bodies; people are much more discerning about food. We want to provide an offering that appeals to both the foodie and also someone who wants to be healthier.”