Wild Beer Co, the Somerset craft brewery and operator, has acquired a shipping container to boost its presence in other parts of the UK, MCA has learnt.
The acclaimed brewery, which recently raised £1.79m on Crowdcube towards a new brewery, will take the 20ft container with 14 taps and roof terrace on the road to festivals during the summer, with an aim to run pop-ups in cities like London and Manchester during the winter.
The business is also working on the finer details of its £10m development, due to open in 18-24 months, which will boost brewing capacity by 24%, and also include an education centre, taproom, and restaurant serving modern British and Mediterranean cuisine.
Following the fundraise, which pays for the purchase of the 5000 sq m site at the Bath & West Showground, Wild Beer is raising the rest of the money from asset finance and mortgaging.
Marketing director Simon Dehany told MCA: “We’ve deemed the as a destination brewery. The bar and restaurant we’d like to think will draw people in for Sunday roasts, or people coming for the weekend.
“There’s quite a lot of opportunity on bar and restaurant, not a lot there at all, on a main artery road wise, so it’s a good distribution for beer to get out, and good for people to come in and see us.”
On further expansion opportunities, Dehany added: “We’ve always said if something came up we’d look at it. Because of the nature of pubs closing and properties presenting themselves, there’s always interesting thing coming onto the market.
“When things pop up, if we can take advantage of it, then well have a go at it.”