St Austell, the Cornish brewer and pub operator, has said it is considering whether its new smokehouse and craft beer concept could be rolled out.

The Samuel Jones opened this week on Exeter’s quayside and St Austell’s marketing and communications director, Jeremy Mitchell, told M&C Report the company was “watching with interest” to see how it fares.

The brewery has invested £1.5m in transforming the site, a derelict 19th century former bonded warehouse, into a barbecue and smokehouse-inspired venue with a range of 18 craft ales from around the world.

The menu includes meats smoked and cured in-house and cooked on chargrills and barbecue ovems in an open kitchen.

Mitchell said: “This is something completely unique for the South West and it’s a real departure for us in the way the bar is laid out. The craft beer movement is in real growth and we have been watching that with interest.

“We are watching with interest to see how this develops and to see which of the elements on offer at Samuel Jones, or perhaps all of them, can be taken into other pubs.”