The total share of pub visits and average spend increased at every day part in Q4 2019, MCA’s Pub Brand Monitor reveals.

The survey of leading pub brands finds breakfast grew visit share to the greatest extent (+1.7pp) while dinner saw the strongest growth in average spend (+7%), as consumers look for more premium options at dinner.

The 50+ age group was the most important for pub restaurants, who look for good value and previous experience, with men over-indexing.

The leading 15 pub brands have seen overall decline in share of dinner visits of -3.5ppts year-on-year (56%), with consumers seeking out smaller, more contemporary pub brands for dinner occasions.

Though in decline, the Full English is consumed at breakfast by more than half of visitors.

Wetherspoon leads at breakfast for the third year in a row, with a revisit intention score of 9 out of 10, and nearly half (46%) of breakfast occasions occurring in a Wetherspoons.

The Pub Brand Monitor found a huge spend variation at lunch, as the pub market polarisation continues.

Wetherspoon largely represents the value end with average lunch spend at £9.82, while Vintage Inns tops spend at the premium pub brand end, averaging £16.52 at lunch.

After-work City Centre and High Street brands including Revolution, All Bar One and Brewdog, attract a younger age profile.

More food-focused out of town brands including Brewers Fayre, Vintage Inns and Ember Inns, over-index in the 50+ category to total pubs.

All Bar One has the most affluent consumer profile with two fifths of visitors earning over £60k, linked to the location of sites being in busy worker districts, and a high share of its sites being in London.