Punch has teamed up with Stella Artois and Carling to give UK drinkers the chance of a free pint in its pubs.
The company is again running its free pint promotion with up to 900 pubs expected to take part.
The promotion, which runs from May 16-29, has been offered to Punch Buying Club pubs that stock Stella and/or Carling and show live sport, with the aim of encouraging footfall and sales in their venues.
Publicans will be supported with social media content to raise awareness of the promotion in their local community.
Customers receive their free pint by going to www.freedrinkpubs.co.uk, searching for their chosen Punch pub, and then redeeming their digital voucher at the bar.
Punch category manager Stephen Martin said: “We are pleased to announce the launch of the 2016 free pint promotion and envisage this being the best to date! The interest from our publicans so far has been really encouraging and demonstrates their forward-thinking entrepreneurial skills.
“This promotion is a useful tool for publicans to engage with their local community and attract new customers. The timing of this promotion also complements the business-end of the sporting season so we see this going down particularly well with sports fans; whether they’re celebrating or commiserating!”
