Punch Taverns has teamed up with Carlsberg and Carling on a nationwide promotion to offer free pints to customers.
Running from Monday 27 April until Friday 1 May, the promotion is open to members of the Punch Buying Club Sports Club who have a paid TV subscription and will target over half a million customers across the country inviting them to claim their free pint via their smart phone.
The customer will be asked to select a participating pub and show a member of staff the email when they get there to redeem their free pint of Carlsberg or Carling.
Each pub taking part is allocated 88 pints at the start of the promotion and each time a free pint is redeemed, an automatic counter removes a pint. Once a pub’s allocation has been used, the pub details will disappear from the web.
Any pub that redeems just one pint as part of the promotion will be refunded by Punch with a free eleven gallon of Carlsberg or Carling.
Stephen Martin, category manager for Punch Taverns, said: “Our findings show that seventy per cent of Partners who take part in this kind of promotion see new customers coming to the pub, and fifty percent see those claiming the free pint staying for more drinks.
“We’re supporting our partners to get more people into their pubs, staying longer and have a massive opportunity with the lager category.”
