The majority of licensees at pubs listed as Assets of Community Value (ACV) believe the status has benefitted their pub.

Some 101 licensees responded to a Campaign for Real Ale (CAMRA) survey, with 85% saying ACV status benefits their pub, with the same percentage saying customers valued a pub being listed.

According to the majority of licensees who responded, the most beneficial aspect of an ACV listing is that people in the community are more likely to feel loyal to the pub and use it more regularly.

The trade has been debating the value of ACVs , with some warning that they are only appropriate in certain circumstances.

Tim Page, CAMRA chief executive, told M&C’s sister title, the Publican’s Morning Advertiser: “This research clearly shows Asset of Community Value status is valued by publicans and is something which they are keen to display as a badge of honour. Our new ‘This Pub Matters’ window stickers are our way of helping pubs shout about the fact they are listed and also to get across the message that it is local people who nominate the pub – a clear indication of how much they value it.”

CAMRA’s This Pub Matters campaign aims to raise the profile of ACV pubs and encourage more people across the UK to list their local, with the target of listing 3,000 pubs by the end of next year.