Marston’s is fitting pizza kitchens into a small number of its Two for One destination pubs.
The first was installed into the Golden Eagle in Mansfield in April, with the Dapple Grey in Uttoxeter and the Yorkshire Rose in Huddersfield following.Una Beck Johnson, commercial marketing director at Marston’s Inns & Taverns, said: “We are currently trialling the new pizza concept at a number of our ‘Two for One’ format pubs around the country.
“Testing and experimenting with new ranges, menu options and eating out occasions is essential for the evolution of our destination pubs - pizza is part of the Two for One offer at these sites, which allows customers to mix and match between our regular menu and try something new. This flexibility is ideal for mixed group occasions.
“The theatre of the front of house kitchen, the customisation that is available in the fresh pizza toppings and the great value for money that is part of the Two for One proposition, are all together encouraging new customer visiting occasions.
“Feedback from customers is definitely positive, with the pizzas already driving incremental sales; we anticipate that we’ll extend the trial to other pubs over the coming months.”
