Hippo Inns, the joint venture between Ei Group and Rupert Clevely, has confirmed its 12th site will be the former White Swan Tavern in Blackfriars, as first reported by MCA in July.
The venue will re-open in November as The White Haus with an alpine theme.
Clevely said: “The White Haus combines a passion for pubs and the thrill of the mountains. We’ve been incredibly lucky to have the support of the Ski Club of Great Britain – its range of memorabilia gives the pub a unique ambience, transporting drinkers and diners to the slopes without leaving the capital.”
Ski Club of Great Britain chief executive Darren Neylon added: “We plan to host a series of social activities to ensure The White Haus resonates with our members and all those with a passion for snowsports.”
Nathan Wall, operations director for Ei Group’s managed investments said: “We are delighted that Hippo Inns continues to grow and develop, and that the exciting features and design will bring something new to the city.”