Greene King has hit £5m in its fundraising drive for its charity partner, Macmillan Cancer Support.
The milestone has been reached in just six years, with £1m raised in the last seven months.
Team members have raised funds in a variety of ways including running marathons, baking cakes, climbing mountains, and through ‘Macmillan May’ - Greene King’s intensive month of fundraising which generated £370,409 in 2018. Customers at Greene King pubs and restaurants have also contributed by purchasing specially marked charity desserts, with a donation from sales going directly to Macmillan.
This month, Greene King is partnering with the charity Pennies, a digital alternative to the traditional collection tin, and will invite Greene King customers to make a 25 pence donation to charity when they spend over £15 and pay on a card machine via Chip & Pin.
Rooney Anand, Greene King chief executive, said: “We are proud of how our team members have worked tirelessly with real passion and enthusiasm to raise much needed funds to support people with cancer. And with our Pennies scheme about to launch across all of our pubs, this will further increase the donations we generate for this important cause.”