Grand Union, the London-based bar group, has increased traffic to its website by 18% after relaunching its website last month.
The site features quicker booking functionality and is optimised for use with mobile devices including allowing guests to access menus and event information at Grand Union sites.
The relaunched grandunionbars.com has seen an 18% increase in web traffic, according to the company, and rising conversion rates as part of a wider social media strategy.
The site was designed by The Creative Corporation which has worked with corporate and independent music labels and artists to create a site inspired by the music industry.
