Prosecco and sparkling wine supplier Frizzenti wants to roll out its Fizz! Bar concept to 10-15 travel and leisure locations across the country, M&C Report has learnt.
The group is looking to expand to spaces that allow people to dwell without driving and has “a few sites in mind” to grow the pipeline.
Co-founder Daniel Spinath told M&C: “For our expansion strategy we are looking at other travel interchanges, airports and shopping centres with a long dwell time that people visit for half a day or more.”
“We set out to have 10–15 Fizz! Bars in the UK,” Spinath said. “There’s more demand for it than we can currently execute because we want to be absolutely sure the product is relevant to the location and to have a relaxing moment to drink without having to drive so the location must be a destination with high dwell time and / or places you don’t have to drive.”
The group is concurrently developing bars with third party operators to introduce the on-tap wine system to other travel and transport locations.
“We really see the Fizz Bars as a design statement and a flagship presence in the right areas, operated by ourselves.”
Spinath added: “A few years ago it was fashionable to have a glass of champagne now it’s better to have a glass of lighter Prosecco. With the Fizz! Bars we are trying to take the elite character out of champagne bars and have a nice luxury that’s more easily affordable.”
“We have developed this bar together ith designers Paul Croft and Isomi to have a modular system which can be put in to smaller or larger formats that are easy to set up and take apart without looking like a pop-up.”
The first Fizz! Bar is due to open on a 550sq ft site at Birmingham’s Grand Central station in September. It will serve sparkling wine on tap and Prosecco as well as coffee, pastries and Italian tapas which Spinath said is inspired by the style of bar that is commonplace in old Roman and Milanese shopping centres.
“It has a very aspirational feel to it, so the coffee will be spectacular, but the focus will be Prosecco and wine on tap, Spinath said. “We were looking for a place where shopping, leisure and travel comes together so a railway station with shopping is optimal.”
