Ei Group has launched Serving Time, a new beer that will help swell the coffers of The Clink Charity this summer.

The pub company launched 3.6 ABV cask beer Serving Time and will give 25p from each pint-glass sale of the beer to its partner charity.

The English pale ale is produced at Marston’s Brewery, Burton-on-Trent.

It will be available across its Ei Publican Partnerships sites ‘on the dray’ four times a year, beginning with July and August.

The charity aims to reduce reoffending by training and supporting prisoners in full-time employment in the hospitality sector upon release.