The British Beer & Pub Association has predicted that the combination of the start of Euro 2016 and the Queen’s 90th birthday celebrations will mean an extra 17 million pints sold this weekend.
Tonight and tomorrow sees pubs able to open an extra hour in celebration of the Queen’s birthday.
Britain’s brewers are also joining in the celebrations, toasting the Queen with specially created ales.
Bedford’s Charles Wells has produced Ma’am, a glorious golden ale, whilst London based Fuller’s have created Ninety, a pale ale. Midlands based brewer and pub operator, Martson’s, is celebrating with One is 90, 3.6% pale ale. Kent’s Shepherd Neame has brewed HMQ – a celebration ale both on draught and in a s presentation bottle.
BBPA chief executive Brigid Simmonds said: “With The Queen’s 90th Birthday, and three home teams flying the flag in Euro 2016, we expect the start of a bumper boost for Britain’s pubs with many great reasons to come together and celebrate this summer.”