Brewhouse & Kitchen saw like-for-like sales increase by 5.25% in December.
Managing director Simon Bunn said: “We are pleased with our performance over this period. We achieved over 16% growth during Christmas 2016, so 2017 sales were up against a very strong performance.
“The business was challenged due to the poor weather in the Midlands and the North but our team managed the situation professionally and we were able to ensure we make the most of a few difficult days.
“Our Experience business also went from strength to strength and we saw significant growth in bookings: Beer Masterclasses grew by 27% (an educational 2 hour beer tasting); and our Brewery Experience days (a day learning how to brew beer) grew by 35% for the period.
“Our Gift Card was also very successful during the period achieving £60,000 of online and over the counter sales. These sales normally translate into experiences in the early part of the year. Our sales data and research is showing an emerging trend whereby our guests are arranging their own experiences with partners, friends and colleagues, in addition to the more traditional gift purchase for single participation.”
In response, the company launched a new Beer and Food Matching experience in mid-December.
The currently 17-strong operator expects to add five sites in 2018.
