Asahi has invested £1.5m in a support package aimed at helping its customers get back to trading.

It said the support was divided into three main areas: helping customers create a safe environment for pub and restaurant goers, providing practical support and innovation like digital solutions, and preparing for unknowns and adapting according.

Asahi UK MD Tim Clay said while the entire industry awaits the “release of the government’s official guidance for the reopening of pubs & restaurants we are putting practical actions in motion.

“My central message to our customers, and indeed the pub and restaurant-goers who visit and love their venues, is that we have a clear plan to help make the new reality the best it can possibly be.

Clay added that Asahi had reacted early, saying “ahead of the closure of the on-trade, we launched a range of practical measures to support our customers with an immediate commitment to facilitate order cancellations, to credit unused keg and cask stock, and to offer additional financial support measures.

“These may seem like relatively small things, but we should never underestimate the importance that peace of mind can bring in a period of uncertainty, the like of which we’ve never seen before. And it was one of the most gratifying things from this whole period to hear how much this meant to our customers.

“We know reopening will be a gradual process and there will be more challenges ahead, but we’ll achieve the best outcomes for businesses, customers and communities, by continuing to pull together.”