AmBev, the Latin American arm of AB-InBev, is reportedly considering plans to roll out a series of branded bars across Brazil.
The Financial Times reports that the move would be made via a quasi-franchise agreement, where a third party runs the venues and AmBev provides marketing, training and basic furnishings.
Chief financial officer Nelson Jamel told the newspaper that AmBev last year began piloting Nosso Bar, which translates as Our Bar, in Sao Paulo, and plans a national rollout. He said the firm had noticed that bars were springing up in remote areas that were of a poor standards; for example, they could be dirty and with insufficient cooling systems.
Anyone wanting to run a Nosso Bar would need c$14,400 to $24,000. AmBev would advise on locations and provide training and manuals.
