Peter co-founded M&C Report in 1996. The service has since been rebranded as MCA following its acquisition - and later that of the Allegra Foodservice insight business - by William Reed. Since then Peter has gone on to launch and run other industry services and events, including the Peach Factory (now part of CGA). As Contributing Editor, Peter will bring his unrivalled sector experience and insight to bear through regular comment pieces, exploring the real stories behind the headlines. He will support Editor James Wallin and the editorial team in reinforcing MCA’s reputation as the leading provider of news, insight and events for the eating and drinking out sector.