Non-profit organisation Zero Carbon Forum (ZCF) has appointed a new advisory team to act as a collective voice for the hospitality sector in its mission to define and implement a roadmap to net zero emissions.

Advisory board members include: Colin Hill, CEO, Nando’s; Jens Hofma, CEO, Pizza Hut Restaurants; Andy Hornby, CEO, The Restaurant Group; Rob Pitcher, CEO, Revolution Bars; and Kate Nicholls, CEO, UKHospitality.

Alongside these members, environmental crisis expert Mike Berners-Lee and Mike Barry, former director of sustainable business at Marks & Spencer and architect of its M&S Plan A commitment, to the team.

ZCF, endorsed by government and backed by UKHospitality and the British Beer & Pub Association, was formed towards the end of 2020, with an initial 18 companies coming together as founders and membership set to grow throughout 2021.

Mark Chapman, founder and CEO, ZCF, said: “Our Advisory Board is integral to the success of the forum and will utilise individuals’ specialist insight as we set a path to net zero. To welcome such a ‘dream team’ of high-calibre experts sets the forum to a strong start.

“It’s thrilling to have the opportunity to tap into their knowledge and experience, and a tremendous testament to the work we’re doing that they’re willing to commit their time and energy in supporting us.”

The advisory board will meet quarterly, with its first priorities to review the sector’s roadmap to net zero ahead of publication this summer – in advance of the United Nations Climate Change Conference in September 2021.