Twists and turns

Ed's Easy Diner interior

The casual dining sector was once again in the spotlight for the wrong reasons yesterday with the confirmation from Boparan Restaurant Group that it was seeking a Company Voluntary Agreement for its Giraffe and Ed’s Easy Diner brands. James Wallin asks what the decline of the two brands says about the wider casual dining contraction. Meanwhile, with Steve Richards departure from CDG, the two biggest players in the casual dining market are now without long-term leadership. Who would be willing to take on these mantles, and what would their strategies be?

 

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