Pure, the healthy, food-to-go concept, in which Whitbread acquired a 49% stake last year, has appointed Doug Benzie as its new finance director, MCA has learnt.
Benzie joins the 13-strong company from Pret A Manger, where he has been group financial controller for the past three years. Previous to that he was a chief accountant for four years at the Bridgepoint-backed group.
At the same time, Pure has further strengthened its head office team with the appointment of Lynda Zgaoula as its new head of people. Zgaoula joined the company after over nine years with Itsu.
Pure, which is led by founder Spencer Craig, recently opened at the Nova development in London’s Victoria.
It made its transport hub debut at Waterloo Station earlier this year hopes to open a further two sites over the course of 2017.
Craig told MCA that the partnership with Whitbread, which invested £6.8m in acquiring a stake in Pure, was a long-term project and that the business would continue to focus on “slow and steady” expansion in the capital.